ABOUT OUR BUSINESS
The Fir Tree difference
Our Story
Our Journey
July 2001 marked the beginning of Fir Tree Technology Ltd—a year remembered for the London Stock Exchange going public, the premiere of Jurassic Park III, and our Managing Director David Imrie turning his passion for technology into a thriving business. Inspired by Craig David’s “Born to Do It,” David began a journey that has transformed Fir Tree Technology into a leading provider of vehicle safety solutions.
Our Story
Our Evolution
What started as an installer of hands-free kits and parking sensors has evolved into a company known for delivering cutting-edge safety systems, driver welfare equipment, and bespoke solutions for commercial vehicles. We’ve grown, innovated, and adapted, but our commitment to excellence has remained constant.
TOP PERFORMANCE
Why choose us?
We’re not tied to any manufacturer, ensuring you get the best solution for your needs with no bias toward specific brands.
Our pre-preparation process ensures minimal downtime for your vehicles. Equipment is prepped in a clean, controlled environment, allowing our engineers to complete installations efficiently and with precision.
We adhere to vehicle manufacturers’ specifications, protecting your warranty and ensuring reliability.
When standard solutions don’t fit, we create custom systems tailored to your exact specifications, combining the best components from various manufacturers.
CORE PEOPLE
Meet the Family
David is the visionary behind Fir Tree Technology. Driven by a passion for safety and simplicity, he’s a problem-solver who thrives on innovation. Whether in his “man cave” (R&D workshop) or on-site with clients, David is dedicated to raising the industry’s standards.
Sandra is the glue that holds the team together. She manages operations, finances, customers, and David himself. Her leadership ensures that Fir Tree runs like a well-oiled machine.